The product was designed and developed for ray-o vac . This was a cradle to grave program that was introduced by Rayovac Corporation marketed and sold a rechargeable battery system dubbed "Renewal". It was unique because it used a rechargeable alkaline battery which is very similar to a regular "disposable" battery and it promised to fill the gaps that the nature of "normal" rechargeable batteries left. They had a several year shelf life compared to at best a few months, fully charged they offered the same 1.5 volt power as normal alkaline compared to the 1.2 volts of Ni-Cd or Ni-MH batteries and of course were much environmentally friendly because they were basically alkaline batteries that could be recharged, no heavy metals or toxic materials requiring special disposal.
The program entailed collaboration with mold makers injection molders and assembler . It required four molds was launched on time and within budget.